Boost Your Brand with Stag Digital

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Google Ads is Google’s online advertising platform that enables businesses to display ads on Google’s search engine results pages (SERPs), as well as on its broader advertising network, which includes websites, apps, and YouTube. The primary way this system operates is through a pay-per-click (PPC) model, where advertisers bid on specific keywords relevant to their products or services. When a user searches for a term that matches these keywords, Google runs an auction to determine which ads appear, in what order, and whether they appear at all.

The auction is based on several factors, not just how much an advertiser is willing to pay. Google uses a metric called Ad Rank, which is calculated using the bid amount, the quality score of the ad, and the expected impact of ad extensions and other ad formats. The quality score itself depends on the ad's relevance to the search query, the expected click-through rate (CTR), and the quality of the landing page. This means that even a lower-bidding ad can appear above a higher-bidding one if it's deemed more relevant and useful to the user.

Once the ad is live, Stag Digital will monitor performance through our customised Google Ads dashboard, which provides detailed metrics such as impressions, clicks, conversions, and cost-per-click (CPC). This data helps us continuously refine your keyword choices, bidding strategies, and ad copy to improve ROI. The flexibility of Google Ads allows campaigns to be highly targeted, with options to tailor ads based on location, device type, time of day, language, and even user behavior, making it a powerful tool for businesses of all sizes.